CHEKARI™ Unveils The Belinda Mary Collection of Hand-Painted African Ceramic Tableware at NY NOW Show

Now with Two Collections, CHEKARI’S Vision is to Support Its Artists and African Foundations with Its One-Of-A-Kind Collectable Zimbabwean Tableware



Chekari Trading Company, the Made in Africa hand-painted ceramics company, announces today the introduction of The Belinda Mary Collection to the U.S. market, joining The Chekari Collection, which until now has only been offered in several select exclusive retail establishments. Both Collections will showcase at NY Now to establish wider retail distribution.

Sue Price, wife of Hall of Fame Golfer Nick Price, established the brand – CHEKARI™ — and its import company, the Chekari Trading Company. Her goal: create a creative and philanthropic legacy for her beloved sister Belinda Mary, who passed away in 2017, by continuing her passion for her work.

 “My sister and I grew up loving the majesty of our birthplace Zimbabwe, the wildlife, the people, the landscapes, the sunsets — it’s almost indescribable,” said Sue Price, who serves as CEO of Chekari Trading Company. “Belinda expressed her love through making available beautiful hand-painted ceramic tableware that represents the beauty of Zimbabwe through the eyes of the local artists that lovingly paint them. I chose to carry on her work and look forward to sharing our Collections with international markets, starting with the U.S.”

“We showcased CHEKARI at our Spring Trunk Show and it generated a lot of buzz,” said Michelle Kempe, Director of Retail for the Ocean Reef Club in Key Largo Florida. “Sales were brisk, and people really appreciated the fine artisanship and the uniqueness of both collections. I really liked the bright colors and the jungle animals. Collectors will love these.” 

“People really appreciated the fine artisanship and the uniqueness of both collections.”


Chekari Trading Company currently imports two collections with multiple lines in each unique offering. The Belinda Mary Collection, designed by Belinda, incorporates a more traditional tableware palette with African birds, flowers and wildlife. The Chekari Collection brings Africa to life with the vibrant colors of jungle animals and native foliage. All pieces in both collections are one-of-a-kind works of art. No two pieces are the same. They are individually crafted by more than a dozen artists from Bulawayo, Zimbabwe. The artists are self-employed and take pride in their work and their economic independence, giving them a meaningful place in the local communities.

Chekari Trading Company has pledged a portion of its profits to make charitable contributions benefiting Africa and Zimbabwe through two non-profit foundations, The Children in the Wilderness Project and SAVE African Rhino Foundation.

ABOUT – Chekari Trading Company, sole importer of its brand CHEKARI™, featuring two collections – The Belinda Mary Collection and The Chekari Collection, each with several distinct lines, is owned and operated by Sue Price, wife of Hall of Fame Golfer Nick Price. The Company imports these collections from Zimbabwe, supporting its local artists, who are independent contractors. A portion of its profits are shared with African non-profit foundations. For more information call 561-203-7782, email or visit Chekari will be displaying both its collections at the NY NOW show in the Javits Center August 12 – 15, 2018 at booth #3224, Level 3.